SUCCESS STORY QUICK WINS
As a musician and teacher, Diana Rowan wanted a way to expand her business and came across the idea of an online summit for harpists, something that hadn’t been done before. She was taken with the idea of bringing something new to the world of harp music.
HOW SHE USED VIRTUAL SUMMIT MASTERY
Diana immediately saw the potential of an online summit. She loved the idea of replicating a live harp conference online so people all over the world could access the latest harp knowledge regardless of where they live or their financial situation. .
The first Virtual Harp Summit created 2,100 subscribers. 460 attendees purchased the all-access passes (a very impressive conversion rate). Diana is getting ready to launch a membership site. and is already planning Virtual Harp Summit 2.0 for 2017.
“The summit has consolidated my authority as a teacher and performer and raised awareness of what I do.” – Diana Rowan
Who are you and what’s your business (after VSM)?
My name is Diana Rowan and I’m a harp performer and teacher.
What were you struggling with the most before you joined Navid’s VSM? What did your business and life look like?
I’ve been a professional musician for 20 years. I have a good following and teaching practice, and have been teaching increasingly online over the past 2 years. Growing my mailing list was probably my biggest motivation in joining VSM. Since the music industry has altered radically in the past few years, I wanted to jump ahead to the most effective way of sharing my knowledge directly with others, and summits are that platform.
Why did you want to host a summit and why was it the best way for you?
I love the idea of replicating a live harp conference online. This way, people all over the world can access the latest harp knowledge regardless of where they live or their financial situation. I’m excited to share harp knowledge so we can raise the bar in our field. I also love promoting my colleagues to harpists who would never have had the opportunity to meet them. I love being able to focus on one topic and really get results for my participants, rather than the usual conference approach of dozens of random workshops. I love that I can curate the presenters to create lineups that would be impossible in real life. Summits are a way to walk my talk of being the change I want to see: all my presenters are outstandingly positive people, and summits bring hope and awareness to others.
Why did you join VSM (and not other courses)? What was your thought when you first found out about VSM? Did you do any research before you purchased?
I joined VSM because of Navid’s personal experience with the platform and the production quality he presents. He is very genuine about his process and results, and I felt he would understand someone like me who is not very techie. When I first heard of VSM I was excited, as I immediately saw the potential, given I’ve teached and performed at so many live conferences and noted the challenges for both students and presenters. I did some research to see who Navid had worked with and felt good about knowing he’s associated with, among others, Ramit Sethi, who I admire for his transparency as well.
What are some specific strategies, tactics or pieces of advice you learned in VSM that helped you create a successful (and profitable) virtual summit?
Having the Planner was critical. Without having a timeline overview of the massive amount of tasks (big and small) that need to be taken care of, it would have taken me a year or more to sort my summit out. Having the Thrive Template made building my free summit website massively easier. Getting advice on additional vendors such as Thinkific and Cloudways was super useful. The emphasis on Facebook ads was also great, as I might have passed those over, and they turned out to be successful for me.
What specific results (email subscribers, revenue from all access pass, upsells, affiliate promos etc.) did you get by implementing what you learned in VSM? The more specific you can be here the better!
2,100 subscribers, 460 All-Access Pass sales.
From start to finish, how long did it take you to put it together? And was it worth the time you spent?
It was very worth the time spent, financially and career-wise. Since it was my first one, there was a pretty steep learning curve and some floundering about as I tried to wrap my head around things. I’d say I worked on it full time starting late July and the summit ran Sept 14-20.
What was the cost of putting together your summit?
Including VSM Complete and the Accelerator upgrade, I want to say $6-7K.
Did you face any big challenges in your journey to create, promote and launch your summit?
Yes, the tech aspect was a steep learning curve. Fortunately I hired a full-time developer the week before my summit started to help me out, and she totally saved me. I had a lot of materials in place, but they weren’t connected properly. Another challenge was, once the summit went live, I was taken aback by the level of customer support needed, particularly with people not understanding how to check spam for access emails, etc.
How did VSM and the community help you overcome them?
[One of the other members] warned me that my hosting would be inadequate, even though my former part-time developer thought it would be fine. As it was, even with the upgrade we nearly hit capacity a few times. There were many cases like this where people provided tangible advice that made a difference. On the emotional side, Missy and Marie were both amazing cheerleaders. Everyone was great and supportive, always helped us get back on track whenever we started freaking out. Going back to the course materials also was of course of great use, and the core of VSM.
How did you feel when you made your first sale from the summit?
Fantastic! It happened so quickly that I wasn’t even prepared properly and ended up having to manually add 85 people to my AAP list before I sorted out Thinkific. A good problem to have!
How has hosting this virtual summit changed your business and life?
It has brought so much joy and results to harpists around the world, which makes me feel so happy. I have 40 pages of raving feedback about how the summit has literally changed harpists’ lives. The summit has consolidated my authority as a teacher and performer and raised awareness of what I do. It has promoted goodwill among my colleagues, as they were well presented and got fantastic feedback and results as well. Financially it was very worthwhile, and a viable model for musicians to create income in a very challenging musical landscape.
Were there any surprises that resulted from hosting your virtual summit that you didn’t expect at first?
I didn’t expect people to be so moved emotionally by the summit. It felt very real and personal to them, not a cold online event. In fact, many felt they had never seen the presenters share so personally, and the presenters confirmed this. There was a lot of community feeling.
What are you most excited about for your business moving forward?
I’m most excited about creating VHS.2 for March 2017 and launching my membership program in the meantime. The membership program focuses on giving harpists guidance for staying on track musically, plus a harp community for support.
Anything else you’d like to add?
Thank you, Navid, for creating this amazing platform! I can’t imagine how many hours you put into it, and you continue to make it the best summit program out there. I’m so glad I joined VSM Complete and get to enjoy the amazing benefits of your work and expertise.
As an active member of the Virtual Summit Mastery program and community, what would you say to someone who’s thinking about joining VSM?
I would say that summits consolidate many aspects of your business into one model and create tons of clarity and value for yourself and your clients. Summits are a fantastic focusing tool for your business, rather than floundering around with a bunch of random tactics and lanches. Summits have tons of integrity: they really make a difference in people’s lives if done right. VSM will walk you through how to create your summit top to bottom – there’s endless support and a very clear vision. You’ll never be alone at VSM. Since Navid actively still creates summits himself, you can rest assured you’re getting the highest quality, most relevant summit program out there.
What’s the BEST part of VSM in your opinion and why?
The best part is the clarity of vision and the fact VSM is always growing and improving. This goes for the community too. I feel confident that my next summit will be way easier now that I’ve cut my teeth on my first summit, and I’m happy to know there’s a warm community ready to help 24/7.
• The Ultimate VSM Planner (part of the Virtual Summit Mastery program) is invaluable to keep you on track.
• The tech aspect can be a steep learning curve. If you’re not “techie,” reach out for help and make sure to use the materials provided in VSM.
• If you know you’ll need the support, invest in the one-on-one attention. “I’m so glad I joined VSM Complete.”
VIRTUAL SUMMIT MASTERY IS CURRENTLY CLOSED
Join the wait list now to know when Virtual Summit Mastery reopens (and get my epic VSM Blueprint PDF for free).